The Agency for People who Hate Agencies

Search, AI visibility, and Paid Ads that bring in real revenue.

Free SEO & AEO audit

Is AI recommending you — or your competitors?

ChatGPT, Claude and Perplexity answer your buyers' questions before they ever reach Google. Find out in 15 seconds whether they can find, read and cite you — 25 SEO and AEO checks.

No account, no credit card, no sales call required.

Trusted By

Logo for Base Mountain Sports featuring stylized mountain peaks and the company name.
Logo for Aloha Ski & Snowboard Rental featuring a woman on a surfboard between two palm trees, with the words 'Aloha' and 'Ski & Snowboard Rental'.
Logo for Big Kahuna Ski & Snowboard Rentals featuring a bear wearing ski goggles with snowy mountains reflected in the lenses.
Logo for Virgin Islands ski rentals featuring a black silhouette of a mountain with trees and a skier, and text reading 'Virgin Islands Ski Rentals'.
Butte & Co. logo with black background and white text, featuring a stylized ampersand in red.
A bar graph comparing the percentage of people who prefer different types of transportation, including car, bike, bus, and walking, with a title about transportation preferences.
Pet Poison Helpline logo with blue paw print, blue and red text, and contact phone number 855.764.7661.
SafetyCall International logo with stylized heartbeat line underneath the text.
Logo for the Farmhouse Market & Kitchen featuring stylized text and graphic elements.
Colorful text spelling out "HOKED" with a rainbow and geometric shapes in the background.
A black and white image of a person riding a bicycle on a road with trees in the background.
A black background with the word 'Verve' in large, gray, serif font in the center.
The image shows the word "DELEGATE" with a logo consisting of five circles arranged in a specific pattern above it.

Why We Exist

Black and white portrait of a smiling woman with long hair, wearing a light-colored top.

Hi, I'm Jess Sweetin 👋

I didn't start an agency because I loved agencies. I started one because I was tired of paying for execution I wasn't getting.

Across fifteen years at Vail Resorts, Orderful and Ninety.io I hired and managed close to twenty agencies. A few were excellent. Most sent a five-figure invoice and delivered three blog posts, a slide deck and a status call — and when I asked what else had happened that month, the answer was strategy and internal alignment I was apparently funding.

So the thing we measure ourselves on is simple: you should be able to look at a month of work and see it was worth what you paid. Reporting ties to revenue. Pricing is published. If something isn't working, you hear it from us first.

See How We're Different

SEO Services

Get found on Google by the people already searching for what you sell.

Starting at $3500/month.
See what’s included →

Digital Marketing Services

Four services. One team that actually talks to each other.

AEO

When buyers ask AI for a recommendation, we make sure it’s you.

Included with SEO.
See what’s included →

Paid Ads

Google, Meta and LinkedIn ads managed for conversions and revenue.

Starting at $500/month.
See what’s included →

Website Development

Sites built to turn visitors into customers, with conversion optimization built in.

Starting at $5000.

See what’s included →

View All Services

Measured in Revenue, Not Rankings

Rankings and traffic are only one part of the story. If you’re not increasing your revenue, what’s the point?

Screenshot of digital marketing analytics dashboard displaying metrics such as total clicks, impressions, click-through rate, position, backlinks, organic search traffic, keywords, and time period. Includes performance graphs and campaign data.

Base Mountain Sports

+260% conversions · $40 lower CPA · 11% conversion rate A full-funnel rebuild during a down year for the category.

Read Case Study →

A webpage homepage for Big Kahuna Ski & Snowboard Rentals. The top navigation menu includes options for booking, locations, rates, about us, my account, and cart. The page features a blog section with images of snowy mountains in Taos, New Mexico, and articles about snowboarding equipment and guides for Taos.

Big Kahuna Ski Rentals

7.3× ROAS $206,449 in revenue on $28,000 in ad spend.

Read Case Study →

Screenshot of a digital marketing campaign analytics dashboard showing various metrics, graphs, and pie charts related to ad campaign performance, including impressions, clicks, conversions, and device type breakdown.

Level Up Concrete Repair

More qualified leads from Google Ads + SEO working together. Proof the system isn't ski-specific — it's demand-specific.

Read Case Study →

Senior strategy on every account

Jess has 15 years in marketing and works on every account personally. No pitch team that disappears after the contract.

Reporting that ties to revenue

We report on conversions and revenue. If a number doesn't connect to money, it isn't the headline.

Bad news comes from us first

If something isn't working, you hear it from us before you find it.

We have a really cute CPO (Chief Pup Officer)

Her name is Nova and she’s one of a kind. She drops in on meetings from time to time.

Why Demand Beacon?

*

Why Demand Beacon? *

Dog wearing red glasses and a red collar against a white background.

Heard it Before?

  • We used to be clients. Jess hired close to 20 agencies before building this one.

  • We offer SEO you can check and verify. You'll see what we did, what it cost and what it brought in.

  • Some wins take months. Others take a week.

  • Your own name isn't a win, so we don't report it as one.

  • Google moved your listing. We'll put you everywhere else on the page.

  • Fewer clicks. Ready buyers.

What Clients are Saying

  • "Jess Sweetin at Demand Beacon has been an outstanding partner for SafetyCall and Pet Poison Helpline's SEO, SEM, and paid search strategy. In just six months, she has driven measurable gains in targeted traffic and delivered clear campaign wins, all while tying every recommendation back to performance metrics rather than vanity numbers. Her expertise and work ethic make her a rare find, and we'd recommend her to any team that wants a partner focused on results."

    — Katie Michels | VP of Marketing | Pet Poison Helpline & Safety Call International

  • "Bringing Jess onboard to work with our small startup is one of the best decisions we have made. Not only does she know her stuff, she is able to help us understand what we need to be doing and why. And then she guides us every step of the way. Jess is sharp, easy to work with, and quick with follow-through. I can't recommend her highly enough!"

    — Nancy Shapiro Rapport | Co-Founder | Our Family Culture

  • "Jess is amazing. We brought Demand Beacon on to support our marketing efforts and they have been more than excellent at their jobs; they have been true partners. We are so lucky to have found them."

    — Steven Shapiro | Co-Founder | Our Family Culture

  • "I rarely give five star reviews but frankly, five stars isn't enough to describe how pleased I am to be working with Jess and her team at Demand Beacon. I've never worked with an outside resource that felt more like an employee. No, a partner. Jess approaches every project, every recommendation, every decision, every win, every loss, through the eyes of an owner. She works harder and delivers more consistently than any other partner I've ever worked with."

    Sean Sweeney | Co-Founder | Our Family Culture

  • “Demand Beacon has been great to work with. In our first year we saw exponential growth in our digital campaigns. We are excited to see what the future holds for our online advertising working with Jess and her team!”

    Colter Barnett | Owner | Base Mountain Sports

  • “After working with Jess and Demand Beacon for only a few months, we are seeing results! Jess is helping us take the mystery out of what drives our customer behavior. We are improving our customers’ time spent on relevant pages and keeping them on our site longer. I also appreciate that Jess is willing to create a personalized plan that allows us to achieve goals within our budget.”

    Barb Waters | Owner | Peak Business

  • “Jess from Demand Beacon has expertise in SEO, and works productively with search engineers, data analytics specialists, and marketing content writers. With all this technical expertise, Jess has a tremendous attention to detail and exceptional project management skills. She can design and lead the implementation of her marketing engagements, working productively across her client’s team members. The joy of working with Jess is she always keeps you informed, and never surprised.”

    Peter Zaballos | Founder | Diamante Scholars

  • “I’ve had the pleasure of collaborating with Jess on numerous projects and can confidently say that she is an exceptional, well-rounded marketing professional. Her talent, organization, thoughtfulness, and kindness are evident in everything she does. With a comprehensive background in inbound marketing, Jess remains open to listening and incorporating valuable feedback to elevate her work. Her proficiency spans across various aspects of inbound marketing, including SEO, PPC, content creation, social media, and more, making her an invaluable asset to any project.”

    Ryan Winslow | VP Business Development | Worldwide Machinery

Let’s have a virtual coffee and talk about your project.

Thirty minutes. No deck. Bring your site and we'll tell you what we'd fix first, whether or not you hire us.

Book a 30 Minute Chat